In today's digital landscape, implementing marketing automation is critical for driving more qualified leads and sales. With the rise of digital channels and platforms, customers expect highly personalized and tailored experiences. Manual outreach and engagement simply can't scale. That's where marketing automation comes in - it allows you to nurture prospects with the right message at the right time. When done correctly, marketing automation can help generate up to 50% more leads and improve conversion rates by up to 15%.
So what are some of the top marketing automation strategies you should consider?
Here are 5 tactics to get you started:
#1: Email Marketing Automation
Email marketing remains one of the highest converting digital channels. The key is to leverage automation to send targeted messages based on subscriber behavior and profile. Here are some email automation tactics to implement:
Welcome flows to onboard new subscribers
Behavior-based sequences if prospects visit certain pages or assets
Lead scoring and progressive profiling to segment users
Triggers based on actions like opening emails or clicking links
Dynamic content and personalized subject lines
With the right email automation, you can turn cold prospects into happy, loyal customers.
#2: Social Media Automation
Social media allows you to reach prospects in their journey. But constantly posting, commenting and engaging is extremely time-consuming. This is where social media bots and automation comes in handy.
Tools like Buffer, Hootsuite and Sprout Social make it easy to schedule and automate your social media activity. Key automation options include:
Auto-posting your content across networks on a set schedule
Following or engaging with followers of competitors and influencers
Commenting on relevant hashtags and topics to increase visibility
The goal is to automate the repetitive tasks to so you can focus on strategy and engagement.
#3: Lead Nurturing With Content Offers
Developing and promoting content offers is critical for capturing leads. But manually sending new offers to prospects doesn't scale.
That's where marketing automation comes in. You can set up workflows to automatically deliver content offers based on criteria like:
Website page views
Downloading related assets
Frequency and recency
Then use lead scoring to determine Sales-readiness before handing off. Automated lead nurturing helps you deliver a personalized experience.
#4: Retargeting Ads
Retargeting helps turn website visitors into leads by following them across the web with digital ads. Automated ad platforms make this achievable for any business.
Tools like Google Ads, Facebook and AdRoll allow you to easily create targeted display and social ads. Key options include:
Pixel tracking on your website to collect visitor data
CRM integration to build targeted customer audiences
Automated bid management to optimize budget pacing and CPA
Sequential messaging matching prospect progression
Automated remarketing helps you target engaged prospects with relevant ads as they travel across the web.
#5: CRM Automation
Your CRM like SalesForce or HubSpot is filled with data to personalize engagement. Automate various CRM-related tasks to boost productivity including:
Workflow or service level agreements (SLAs) for follow-ups
Assignment rules to route leads based on criteria
Webhook and Zapier integration to sync data
Review reminders and renewal notices
Customer segmentation and dynamic content
Properly automating CRM processes helps sales and marketing scale lead follow-up and retention.
There you have it - 5 marketing automation strategies that can take your results to the next level. Each tactic works hand in hand to provide a synchronized lead engagement experience.
To learn more about leveraging marketing automation for your business, schedule a free consultation today. Our experts can provide a customized solution to meet your specific goals and budget. Let's discuss how to turn more of your cold traffic into delighted customers with marketing automation.