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  • Writer's pictureRamiro Gaxiola

5 mistakes you're making on social media that are killing your business

Social media is an essential part of any modern marketing strategy, but it's easy to get it wrong if you don't know what to look for. Here are 5 signs that you might be doing social media wrong and how to fix them:

  1. Lack of engagement: If you're not getting likes, comments, or shares on your social media posts, it could be a sign that you're not resonating with your audience. To fix this, try posting more interesting, relevant, and engaging content that encourages interaction.

  2. Inconsistent branding: If your branding is inconsistent across different social media platforms, it can be confusing and off-putting to your audience. To fix this, make sure to use the same logo, colors, and tone of voice on all your social media profiles.

  3. Not using hashtags: Hashtags are a great way to increase the reach of your social media posts and connect with like-minded people. If you're not using hashtags, you're missing out on a valuable opportunity to expand your reach.

  4. Ignoring customer service: Social media is also a great way to provide customer service and support. If you're ignoring customer inquiries and complaints on social media, you're not only missing out on an opportunity to improve your reputation, but you're also damaging it.

  5. Failing to track and analyze your performance: It's impossible to improve your social media strategy if you don't know what's working and what's not. Make sure to use tools like Google Analytics to track your performance and see what's resonating with your audience.

By fixing these common mistakes, you can ensure that you're effectively using social media to grow your business and connect with your audience.

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